August 20, 2018

Good Day, Boss!       

Founder & CEO of Apothecarry Brands Whitney Beatty is on the pod, Lake Bell is shining her star power on cannabis, Corona's owner invests billions in weed, and famed CNN medical correspondent Dr. Sanjay Gupta wants you to know he is notthe Dr. Sanjay Gupta from Tree of Knowledge's newly announced hemp-derived “Dr. Gupta’s” line.

Smile and keep it movin'! - Jac


On the podcast:

This week I’m talking to Whitney Beatty, Founder & CEO of Apothecarry Brands. Inspired by a lack of stylish, safe cannabis storage systems and a disdain for storing medicine in a shoebox, Whitney is a successful entertainment industry exec turned cannabis storage designer. After meeting so many like minded cannabis users, who lamented about a lack of good storage system, worried about securing buds away from kids & pets and who were tired of searching around for their stash only to discover it dried out from plastic baggies and non-airtight dispensary jars, Apothecarry was born. The brand seeks to redefine the image of cannabis users who take pride and pleasure in their stash, while filling a hole in the marijuana paraphernalia market for everyone, from attorneys who toke up after a high powered workday, to “stiletto stoners” who are hosting ladies night, to seniors using medication for health benefits and everyone in between who demands the best in all things. Apothecarry was selected for the first cohort of Canopy San Diego cannabis business accelerator, won the ArcView Groups 2017 Los Angeles pitch prize and was selected at the Fall 2017 Pipeline LA portfolio company.

In our chat, Whitney and I dig into her transition from reality TV producer to Canna industry CEO; The process of bringing a product to market for the first time and the challenges she encountered along the way; Why Whitney went the accelerator route for her company and what she learned; What new entrepreneurs should be focusing on before taking any money at all; Whitney's experience as a woman of color in the cannabis industry, the lack of investments going into companies led by women and people of color  and her work supporting and mentoring women coming into the space; Why the cannabis community shouldn’t just be focused on just building another industry, but be focused on building the best industry; And more! Tune into our chat now!

 

Her Headliners:

Secret keeper. If pot dealing mom Nancy Botwin (from the show 'Weeds') was 20 years younger, never married, had no kids and lived in NYC, she might have been weed trafficker Queen C.  "Queen C is more than just a nickname. It’s a persona of a badass female breaking barriers and dominating the illicit marijuana industry." Vice

The more you know. Pamela Hadfield shares how she went from Silicon Valley techie to co-founding a $9 million dollar venture backed cannabis digital healthcare platform. "From the moment I put my big toe in it, I was a fish in water. I just loved the eccentricity. I loved the bootstrapping. I loved the creativity." Forbes

Makin' money moves.  Poseidon Asset Management co-founder Emily Paxhia talks about what it takes to run a pioneering hedge fund that has successfully invested solely in cannabis and hemp for the last five years. "Perseverance is key to staying in this industry. We have seen many groups come and go, we are firm believers that overcoming obstacles makes us better. You have to love what you do in cannabis, or you will not find the strength to stay." Entrepreneur

Together we rise. Brittany Carbone, founder & CEO of TONIC, not only wants to make the best canna products for her customers, but also wants to create education and job opportunities for women interested in the industry.  "When we get women involved on both ends of the supply chain we can ensure that the evolving narrative around cannabis keeps its strong sense of femininity and inclusion. I want us to move beyond the ‘babes in thongs smoking bongs’ imagery that comes up when you Google “girls who smoke”." Forbes

Close-up ready. Actress, writer and director Lake Bell is taking center stage in the marijuana movement as a speaker and promoter of her husband's luxury line of vaporizers and edible pastilles. "Yeah, it used to be so sneaky and hush-hush. We grow plants at our home and our kids play around them. They call them “the weedies,” and we water them just like we water the tomatoes. It’s very normalized in our home..." HollywoodReporter


Quote:

"When we speak we are afraid our words will not be heard or welcomed. But when we are silent, we are still afraid. So it is better to speak." Audre Lorde

 

Learnings + Resources(in or out of cannabis):

Money. 100 Questions investors will ask entrepreneurs seeking funding

Leadership. Overthinking the small stuff? Five ways to make better decisions, faster

Action. 6 Essential items to include on your cannabis label

Education. 12 Cutting-edge marijuana marketing tactics that work

Growth. How to make the biggest impact with your charitable giving

Wellbeing. Act like Bill Murray, plus five other tips for injecting fun into your workplace
 

In case you missed it:

Check out last week's episode with Cynthia Villamizar, Founder of Cyntivee. In our chat, Cyn and I dig into what it was like leaving her career at Google behind to focus on her passion for wellness & cannabis; How Cyntivee came to be and the experience of being a new entrepreneur in a nascent industry; How Cyn pushes herself to experiment with different platforms online and do what needs doing for her business every day (even when she doesn’t feel like it); How one can start to integrate cannabis or cbd into fitness; How she's gearing up for her move from NYC to the Bay area and what's in store for Cyntivee!

 

So you know:

Canada just became the second nation to legalize marijuana. Here are all the top countries for progressive drug policy reform BusinessInsider

North Dakota marijuana legalization measure qualifies for November ballot Forbes

5 Reasons why diversity, equity and inclusion are essential in the cannabis industry business Entrepreneur

NYPD loosens its marijuana arrest policy WallStreetJournal

Confusion surrounds new ‘Dr. Gupta’s’ hemp CBD products CannabisNow

Corona owner makes $4 billion bet on cannabis CNN

Next-gen baggies are transforming legal weeds Gizmodo

California legal cannabis market struggles could reshape rules NBC

Weed firms fume as government rolls with cannabis research but stubs out exports TimesOfIsrael

Marijuana Policy Project hires Steve Hawkins as executive director MPP

The Next Big Thing In Cannabis: Tourism Forbes

Dozens overdose in Connecticut park on tainted synthetic marijuana NPR

Cypress Hill rapper B-Real opens cannabis dispensary in Sylmar CBS

Maricann’s first shipment of product to Germany opens door to market GlobalNewsWire

Israeli firms team up to create kits for growing medical cannabis at home TimesOfIsrael

Judge: Firm can mandate drug test for medical marijuana user ABC

DEA wants more marijuana grown and fewer opioids produced in 2019. Really. Forbes

Calaveras cannabis farmers file class action lawsuit over cultivation ban Leafly

Medical marijuana ad launched in rural Texas DailyChronic

Utah’s medical marijuana ballot measure would violate Mormons’ religious beliefs, opponents say in new court filing, which initiative supporters call a ‘Hail Mary’ SaltLakeTribune

Former New York Giants star wants to open a medical marijuana facility in N.J. NJcom

Browns head coach said he punished a rookie player for not informing the team of marijuana citation by making him play an entire game BusinessInsider

What a trade war means for your marijuana CNBC

Over 70,000 illegal plants pulled from Colorado public land in 2017 Westword

South By Southwest fans choose from dozens of marijuana-themed panels for 2019 MarijuanaMoment


Around the research way:

UMass Medical School researchers explain why cannabis may relieve intestinal inflammations UMassMed

Fast extraction of cannabinoids in marijuana samples by using hard-cap espresso machines ScienceDirect

An initial assessment of cannabis production, distribution, and consumption in Oregon 2018
- An insight report Insight

Alcohol, marijuana, and dating abuse perpetration by young adults: Results of a daily call study PubMed

How cannabis and cannabis-based drugs harm the brain ScienceDaily

Cannabis-related job searches up as pot industry grows: Study Canoe

Pharmacokinetics, safety, and clinical efficacy of cannabidiol treatment in osteoarthritic dogs Frontier

Study: 1 in 7 Canadian cannabis users admits to high driving MercuryNews

A cross-sectional study of cannabidiol users PubMed

Snapshot: About one in four young adults use marijuana Gallup

The role of cannabis within an emerging perspective on schizophrenia Medicines

Cannabinoids, the heart of the matter JournalOfAmericanHeartAssoc

Senate amendment requires feds to study marijuana legalization’s impact MarijuanaMoment

 

August 13, 2018