July 9, 2018

Glorious new Monday to you, Boss!    

Let's get cracking. Canna business wizard Holly Alberti is on the pod, FDA rejects petition to further restrict marijuana, Colorado has a new pot grande dame, released emails reveal veteran officials don't want to rock the boat with the DOJ and Mexico may soon be following in Canada's footsteps.

Yes. You can. Period. - Jac


On the podcast:

This week I’m talking to Holly Alberti. Holly heads up Integrated Customer Experience on the Flrish marketing team, supporting theHarborside Family of companies. She's a visionary, creator, and integrator - creating change, spreading inspiration & education through social entrepreneurship. Holly began her cannabis career on the East Coast working with local groups and crafting the vision for Healthy Headie Lifestyle. Later, she was asked to join the core team that worked to apply in the 1st round of Registered Marijuana Dispensary’s in Massachusetts. With 15+ years in customer service, branding, communications and her expert knowledge of the cannabis space, Holly has consulted for industry titans such as Harborside, GoldDrop Extracts, Blue River Terps, Stashlogix and many more, on community engagement and biz development strategies. She’s active in many community groups and also acts as advisor, board member, mentor, and cannabis connector.

In this episode, we chat about Holly’s journey into cannabis business and how she’s honed in on her business sweet spot; the power of connecting, fostering and maintaining relationships - not only as you build your business but in life; Holly’s experience marrying passion & skill set and choosing to work only with companies whose mission and philosophy are aligned with hers; how to market & amplify brands within the current federal restrictions; getting down to the 'why' behind your biz and creating a meaningful story your consumer can connect with; how your brand can be a vehicle for change and education to help alter perceptions and miseducation about cannabis; and the importance of women taking the initiative lift each other up and invest in one another. Tune in now!

 

Her Headliners:

Stand up. Congresswoman Eleanor Holmes Norton (D-D.C.) introduced the Marijuana in Federally Assisted Housing Parity Act of 2018, AKA the Sondra Battle Cannabis Fair Use Act, a bill that would allow the use of cannabis for residents in federally subsidized housing, in states where it's already legal, for medical or recreational purposes. Sondra Battle was threatened with eviction for marijuana use (which she opts for instead of heavy pain meds) after filing a complaint about the presence of black mold in her kitchen. “Residents like Sondra should not fear eviction from federally-assisted housing simply for using cannabis to treat their medical conditions. Individuals who live in states where medical and or recreational marijuana is legal; but live in federally assisted housing, should have the same access to treatment as their neighbors.” Washington Informer

Girl Army. These three organizations aim to support, educate, and empower women in the cannabis industry. Get to know them. Entrepreneur

The Chief has spoken. In a recent report, England's Chief Medical Officer, Professor Dame Sally Davies, recommends the re-scheduling of cannabis based on her review of current research. “As summarized in this review, there is now conclusive evidence of medicinal benefit of cannabis based products for certain medical conditions, and reasonable evidence of benefit for indications that they may be useful under restricted circumstances. My recommendation is that cannabis based medicinal products are moved out of Schedule 1 of the Misuse of Drugs Regulations 2001." Telegraph

Bay State. The Massachusetts canna scene may be slow going, but these 9 ladies are at the forefront and ready for the mega growth to come. (Btw, we're in MA too and even readier!BostInno

New day. Mexico's incoming Interior Secretary, Olga Sánchez Cordero, who served as a Supreme Court Justice, is an advocate for abortion, same-sex marriage and the recreational use of cannabis. Her initiatives will include ending the prohibition of cannabis cultivation. "Canada has already decriminalized, as well as almost half of the states in the United States. What are we thinking? Why are we killing ourselves when North America and many European countries have decriminalized?" NBC

Cheese. Miss Grass co-founders, Anna Duckworth and Kate Miller, talk cannabis self-care and wellbeing on the Cheddar. (Stay tuned for our podcast chat with Anna coming out soon!Cheddar

Our way. What do you get when you mix Lifestyle PR & Branding mavens, ultra-cool canna brands and a beautiful showroom? You getHiFi Exchange. Founded by Jennifer Gross and Julia Axelrod, the HiFi showroom curates and spotlights cannabis brands trying to reach journalists, buyers and retailers still learning to navigate the new ganja market. "With roadblocks stemming from brands not being local in the Los Angeles market to not having the manpower or resources to meet and sell their product door-to-door, a better mousetrap had to be established." LA Weekly

In charge. Colorado has a new pot boss in town and her name is Dominique Mediola. Dominique will serve as the state's new Director of Marijuana Coordination, replacing Mark Bolton. ColoradoGov

Up close. Alison Gordon, first female CEO of a publicly-traded licensed cannabis producer (48North) talks to Jame West of MidasLetter about the company’s focus on the female market and future initiatives in the marijuana space. MidasLetter


Quote:

"Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else." Sara Blakely
 

Learnings + Resources(in or out of cannabis):

Money. 6 Mistakes entrepreneurs make pitching their cannabis company

Leadership. How Mister Rogers can make you a more effective leader

Action. 3 Steps for women business owners to develop supplier relationships

Education. Meet the woman revolutionizing renewable energy in the Caribbean

Growth. Use this mindset to help everyone in your network succeed

Wellbeing. 9 Female founders on mental health & the self-care tips that work for them

In case you missed it:

Check out last week's episode with Cassandra Farrington. Cassandra heads up the cannabis industry leading daily news website Marijuana Business Daily and its family of content resources for the B2B cannabis marketplace, including the internationally recognized family of MJBizCon conferences. We chat about how MJ Biz was born and the business pivot it made early on to serve customer needs better, growing MJ Biz from newsletter to multi-million dollar media organization, the core fundamentals that define how MJ Biz is run and that make it so successful, the unique opportunity women have both as business owners & consumers in the cannabis space and the opportunity for businesses to serve women consumers, the growing role of tech & finance in cannabis and the need for women to grow a greater presence in those areas, drawing your line in the sand as a company and defining what your company stands for. It's a juicy one. Click below to tune in!

 

So you know:

FDA rejects petition to further restrict marijuana Forbes

Top Trump veterans officials pushed marijuana study, emails show Marijuana Moment

Governor Cuomo announces further action to support development of medical marijuana and industrial hemp businesses in New York NYgov

Jefferson University launches nation's first medical marijuana certificate programs PhillyVoice

Senate committee slams marijuana's federal classification, saying schedule I blocks research Forbes

Life insurance companies no longer treating marijuana use as high risk as tobacco CBC

Marijuana and college football: Softening penalties signal an important, modern shift CBS Sports

This bill will allow cannabis smoking in federally assisted housing NYDailyNews

A craft marijuana brand has raised a total of $50 million from VCs including an early Facebook investor — here's why it's a big deal for the industry Business Insider

Cannabis boxes curated by celebrities are big business Entrepreneur

Now that the FDA approved a marijuana-based drug, will the DEA allow it to be sold? Entrepreneur

Famed medical marijuana doctor calls for making concentrates illegal Westword

Brooklyn judge vows not to send people back to prison for smoking marijuana NewYorkTimes

Top senate republican and democratic leaders visit hemp facilities Marijuana Moment

Canopy Growth unveils new Latin America plan, buys Colombian medical marijuana company Financial Post

Why (and how) California is destroying mountains of weed Wired


Around the research way:

Marijuana baseline health study report of findings MassGov

Content of illicit cannabis extracts used to treat children with epilepsy revealed ScienceDaily

Legal marijuana markets projected to reach $23.4 billion, employ nearly a half-million Americans by 2022; Effective end of federal prohibition is in sight NewsWire

Neuroscientists report findings on cannabis use in treating anxiety, inflammation Xinhua

Swiss government backs scientific trials into cannabis use TheLocal

Colorado survey suggests legal marijuana is attracting homeless people CNN

National marijuana survey plan announced by Massachusetts consultant and UMass-Dartmouth MassLive

Australian researchers find no evidence that cannabis helps with chronic pain Business Insider

Marijuana use, respiratory symptoms, and pulmonary function: A systematic review and meta-analysis Annals of Internal Medicine

 

July 16, 2018

July 2, 2018