Good morning, Boss!
Cannabis brands are trying to understand the female market, nannas are spreading the ganja gospel, and now you can buy $680 (top + bottom) silk pot-leaf jammies.
Make it a rockin' week! —Jac
On the podcast:
This week I'm talking to Joy Beckerman, Principal Consultant at Hemp Ace International, a New York-based consulting, legal support, expert witness, and brokerage firm serving the global community. Joy has an extensive dual career as a compliance and complex civil litigation paralegal, and her vast professional and hemp experience well serves her roles as an respected effective advisor and leader in shaping law, policy, standards, and ethics in the rapidly developing hemp industries. She is the President of the Hemp Industries Association and sits on the National Board of Directors of NORML.
In the episode, we chat about the recently introduced Hemp Farming Act of 2018 (brought forth by by U.S. Senate Majority Leader Mitch McConnell of Kentucky, and Oregon’s Democratic Sens. Ron Wyden and Jeff Merkley), the lay of the land on current federal industrial hemp laws and developments, why the legal definition of industrial hemp is so important, and the wide array of industries that American hemp agriculture can impact (more thank you think!). Joy is THE go-to expert on these topics and is always in the know on the latest in this rapidly changing landscape.
Hear Ye. The FDA has put a call out for comments from you on THC, CBD and cannabis use to submit to the World Health Organization. NORML has made it super easy to submit through their site. NORML
Out of the way! Sens. Kamala Harris (D-Calif.) and Orrin Hatch (R-Utah) have asked Sessions to get the DOJ to stop blocking the DEA from taking action on at least 25 current medical marijuana research requests to grow. The Hill
No Pink Please. How do businesses earn women's dollars? Hint, it's not by just making products pink. Marketers in the cannabis space are trying to figure out how to get to that sweet spot of female buying power. CBC
The right stuff. Renee Ellison, founder of Fleurish, is making moves towards a reverse takeover after raising over 6 million in private financing. Fleurish is the only Canadian medical cannabis company focused exclusively on women. Ottawa Business Journal
On the right track. MTRAC's CEO, Vanessa Luna, talks about a possible alternative banking solution for the cannabis industry - blockchain without the crypto. Herb
Canna Nannas. A group of proactive lady pensioners are traveling around Australia on a mission to teach other seniors how to grow and cook with cannabis. “Cannabis does for us what Spinach does for Popeye.” Honey
Botanical bedwear. Luxe brand Fleur du Mal's new collection features canna-print jammies. Undies, too! The French Toast
The Pivot. April Pride's candid Q&A about Van der Pop's super growth. MJ Biz Daily
“It's not about being included. It's about creating your own space and including yourself and then finding other people that are like, 'okay.' ” ~ Sophia Amoruso
In case you missed it:
Check out last week's episode with Stephanie Karasick, Founder and Chief Patient Advocate of Strainprint. We chat about how Stephanie’s experience using cannabis (following a PTSD diagnosis) led to her creating Strainprint, its newly launched Analytics Business Intelligence Platform (a web-based data platform for visually mining the world’s largest data set on strain efficacy and real-time patient use), about our mega love for dogs, the stigma that can sometimes come with having a canna-related biz and how she talks to her kids about it all.
On my radar:
Trump, Gardner strike deal on legalized marijuana, ending standoff over Justice nominees Washington Post
Legal marijuana could soon be a bigger market than soda Business Insider
HP hashes out new strategy to target booming pot businessBloomberg Tech
Marijuana is the fastest-growing job category, top recruiting CEO saysForbes
The latest trend in online shopping: Marijuana Futurism
'EMBER' is a new fancy weed magazine from the team at 'PAPER'Fashionista
Two-thirds of companies now have a medical marijuana policy Quartz
Cannabis firms use creative marketing tactics to skirt strict regulationsFinancial Post
The approved Monsanto-Bayer merger could spell disaster for a budding cannabis industry Waking Times