Beryl Solomon: Founder of Poplar talks CBD e-commerce, parlaying business skills from one industry to another & the importance of using one's privilege for social justice
This week I’m talking to Beryl Solomon, Founder of the multi-branded CBD beauty and wellness site, Poplar. Beryl conceived of the Poplar site upon her fruitless search to find a trusted resource in the CBD space that provided both content and commerce. Poplar offers a highly curated assortment of vetted, independently tested CBD products alongside digestible editorial content featuring CBD uses and benefits.
In our chat, Beryl and I dig into: How she went from being a 20 year fashion industry vet to canna entrepreneur; Recognizing her vast business experience in operations, supply chain, finance, merchandising, marketing & strategy and parlaying these skills into a new industry; Working out the kinks to create a seamless buyer experience on an e-commerce site; The importance of being meticulously legally compliant and thoroughly vetting all the products; The power of connecting, treating others with kindness and not burning bridges; Recognizing the ways the war on drugs has disproportionately affected communities of color and using her platform and privilege to focus on bail reform for low level marijuana offenses; And more!