Sasha Perelman: Founder of Revolver Productions talks successful cannabis event planning, creating brand impact & thinking outside-of-the-box for industry opportunity
This week I’m talking to Sasha Perelman, Founder and Chief Event Operator of Revolver Productions and Forward by Revolver. Sasha has been producing corporate events and building training programs for global brands for over 15 years. In 2014, she founded Revolver Productions, creating a revolutionary approach to venue sourcing and event production. Forward, by Revolver, is an experiential agency created for cannabis brands and consumers, to engage on a thoughtful and visceral level, unparalleled in the industry. Their curated environments combine education, advocacy, and awareness with immersive, memorable experiences that is dedicated to moving the industry forward. Rolling Stone coined a recent event “The best pot party in California.”
In our chat, Sasha and I dig into: the biz of event planning & production, how it's evolved over the years and where she believes it’s headed; Getting your brand message across effectively and creating impact; Her recent project, MARY Talks, in which she partnered with Mary Magazine, to hold events to educate the masses on cannabis as a wellness and lifestyle tool; What’s inspiring her in the industry right now; Where she sees opportunity for those interested in getting into cannabis business; Challenges she’s faced and lessons learned as an entrepreneur; And more!
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