Dusti Arab: Brand Strategist, CEO of Cannabis Bakeshop & Dir of Ops at Oov Mag talks content marketing, establishing brand guidelines and customer engagement
This week I’m talking to Dusti Arab. Dusti is a brand strategist specializing in content marketing for cannabis brands and creatives. An Amazon bestselling author, she is the CEO of Cannabis Bakeshop & Co. and serves as Director of Operations at Oov Magazine.
In our chat, Dusti and I dig into her super cool mom’s work as a high-end cannabis chef; The twist and turns of taking edibles to market; The importance of content marketing for cannabis brands (and getting it right!); Not depending on social media to house all of your brand’s content; Building your email list to communicate and engage directly with your customer; Dusti’s picks for brands that are doing it right; Being community-centric and actively uplifting voices that aren’t getting heard; How to establish your brand guidelines and more!