Holly Alberti: Head of Integrated Customer Experience, Flrish Marketing Team (Harborside Family) talks customer experience, business relationship building & how to amplify your cannabis brand
This week I’m talking to Holly Alberti. Holly heads up Integrated Customer Experience on the Flrish marketing team, supporting the Harborside Family of companies. She's a visionary, creator, and integrator - creating change, spreading inspiration & education through social entrepreneurship. Holly began her cannabis career on the East Coast working with local groups and crafting the vision for Healthy Headie Lifestyle. Later, she was asked to join the core team that worked to apply in the 1st round of Registered Marijuana Dispensary’s in Massachusetts. With 15+ years in customer service, branding, communications and her expert knowledge of the cannabis space, Holly has consulted for industry titans such as Harborside, GoldDrop Extracts, Blue River Terps, Stashlogix and many more, on community engagement and biz development strategies. She’s active in many community groups and also acts as advisor, board member, mentor, and cannabis connector.
In this episode, we chat about Holly’s journey into cannabis business and how she’s honed in on her business sweet spot; the power of connecting, fostering and maintaining relationships - not only as you build your business but in life; Holly’s experience marrying passion & skill set and choosing to work only with companies whose mission and philosophy are aligned with hers; how to market & amplify brands within the current federal restrictions; getting down to the 'why' behind your biz and creating a meaningful story your consumer can connect with; how your brand can be a vehicle for change and education to help alter perceptions and miseducation about cannabis; and the importance of women taking the initiative lift each other up and invest in one another.
This episode is supported by S.W. Basics. S.W. Basics is revolutionary minimalist skincare. Most importantly, minimalist skincare that works. Fewer ingredients = better skincare! Use the code JAC at checkout for 15% OFF the your order.
Find Holly Alberti