Kristen Yoder: 13 year Cannabis Industry Vet & Founder of Soil to the Oil talks candidly about industry issues, market trends, and business best practices
This week I’m talking to Kristen Yoder, recently featured in Marijuana Venture Magazine’s 40 under 40 Rising Stars of Cannabis, is a 13 year California cannabis industry veteran and radio personality who has managed successful businesses in every sector of the industry, and now serves as a strategic advisor for entrepreneurs and investors entering the cannabis industry in California. She has a Meetup group, Soil to the Oil: Cannabis Science Classes, in Los Angeles, where she does monthly terpene training, trichome viewing sessions, and other fun cannabis science-related gatherings. You can catch her on Notes From The Underground, on 89.1 FM KNSJ San Diego, every Friday night at 7p (PST), and starting in August, she will be releasing her new podcast, The CannaBS Detector, where she speaks to experts about the common scams and pitfalls investors, entrepreneur and companies will inevitably encounter in the cannabis industry.
In our chat, Kristen and I dig into her road from hair dresser to modern cannabis renaissance woman; Her experience working in cannabis during the non-reg years; What makes a trusted budtender and dispensary experience; Shysters in and coming into the industry just for the money; Operational considerations every canna business should be making; Sexism, harassment and major shady shit happening in cannabis that’s not talked or written about in the mainstream pubs; And her upcoming podcast topics (sizzling hot!), which I’m so excited for! Kristen doesn't tell you what you want to hear, but what you need to hear, to protect yourself and your investments.