Cassandra Farrington: Co-Founder of Marijuana Business Daily talks entrepreneurship, biz fundamentals for success, tech & finance in cannabis and why women in the industry need to stay vocal
This week I’m talking to Cassandra Farrington. Cassandra heads up the cannabis industry leading daily news website Marijuana Business Daily and its family of content resources for the B2B cannabis marketplace, including the internationally recognized family of MJBizCon conferences. Previously a Vice President at Citi, she earned her MBA from the University of Texas, McCombs School of Business. MjBizDaily was co-founded by Cassandra and her business partner in 2011. It is now the most established ongoing business to business news organization serving the cannabis industry. Essentially, it's the wall street journal of cannabis.
In this episode, we chat about how MJ Biz was born and the business pivot it made early on to serve customer needs better, growing MJ Biz from newsletter to multi-million dollar media organization, the core fundamentals that define how MJ Biz is run and that make it so successful, the unique opportunity women have both as business owners & consumers in the cannabis space and the opportunity for businesses to serve women consumers, the growing role of tech & finance in cannabis and the need for women to grow a greater presence in those areas, drawing your line in the sand as a company and defining what your company stands for.
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