Andrea Burnett: Founder of 4twenty Group talks PR for cannabis startups, how to be a networking rockstar and strategies for getting product/brand buzz
This week I'm talking to Andrea Burnett, founder of the 4twenty Group and a 25-year veteran of the lifestyle PR and marketing industry. Aside from being obsessed with manatees, Andrea is always looking for new ways to amplify her clients’ brands, create way outside-the-box campaign strategies and maintain her lifelong reputation as an über connector. She launched the 4Twenty Group last year in a reaction to the election and the intense desire to support other women and promote products that do good for so many people. Her agency focuses on elevated cannabis products for women, by women.
In this episode, we chat about why publicity matters, the importance of PR for cannabis startups, the dos and don'ts of networking, how to “show up” in the best possible way, strategies for getting buzz around your product/brand, why you should be an ally to other women in the industry, and our mutual love for squishy animals.