Rachelle Robinett: Founder of Supernatural talks CBD in the wellness industry, the dos and don't of product marketing and herbal allies to cannabis
This week I’m talking to Rachelle Robinett, Founder of Supernatural - a company dedicated to real-world wellness - that includes an herbal cafe, a product line of plant-based remedies, ongoing workshops and events, and personal health coaching. Rachelle also co-launched and manages the Bowery Cannabis Club with The Alchemist's Kitchen, and offers professional consulting for companies of all sizes. She is a plant-based wellness practitioner combining holistic, natural medicine with practical lifestyle work to help people find balanced, lasting health. Entrenched in the wellness world, but with an eye on the rest of the world, Rachelle brings a global perspective to individual health, and also that of businesses and brands.
In our chat, Rachelle and I dig into: The state of CBD in the wellness industry and how it’s being used in product lines; Her thoughts on the current trends in the canna industry; What type of products she would like to see come into the market place; Where she's seen some product makers get it wrong, What not to do when marketing or conceptualizing a CBD product; Herbal allies to cannabis; Hot wellness space trends; And more!