Sasha Perelman: Founder of Revolver Productions talks successful cannabis event planning, creating brand impact & thinking outside-of-the-box for industry opportunity

Sasha Perelman: Founder of Revolver Productions talks successful cannabis event planning, creating brand impact & thinking outside-of-the-box for industry opportunity

This week I’m talking to Sasha Perelman, Founder and Chief Event Operator of Revolver Productions and Forward by Revolver. Sasha has been producing corporate events and building training programs for global brands for over 15 years. In 2014, she founded Revolver Productions, creating a revolutionary approach to venue sourcing and event production. Forward, by Revolver, is an experiential agency created for cannabis brands and consumers, to engage on a thoughtful and visceral level, unparalleled in the industry. Their curated environments combine education, advocacy, and awareness with immersive, memorable experiences that is dedicated to moving the industry forward. Rolling Stone coined a recent event “The best pot party in California.”

In our chat, Sasha and I dig into: the biz of event planning & production, how it's evolved over the years and where she believes it’s headed; Getting your brand message across effectively and creating impact; Her recent project, MARY Talks, in which she partnered with Mary Magazine, to hold events to educate the masses on cannabis as a wellness and lifestyle tool; What’s inspiring her in the industry right now; Where she sees opportunity for those interested in getting into cannabis business; Challenges she’s faced and lessons learned as an entrepreneur; And more!


This episode is supported by S.W. Basics. S.W. Basics is revolutionary minimalist skincare. Most importantly, minimalist skincare that works. Fewer ingredients = better skincare! Use the code JAC at checkout for 15% OFF the your order.
 

Find Sasha

Revolver Productions

Forward by Revolver

Revolver on FB

Revolver on IG

Rachelle Robinett: Founder of Supernatural talks CBD in the wellness industry, the dos and don't of product marketing and herbal allies to cannabis

Rachelle Robinett: Founder of Supernatural talks CBD in the wellness industry, the dos and don't of product marketing and herbal allies to cannabis

Chef Stacey Dougan: Co-Founder of Simply Pure Vegan and IV & Twenty talks plant-based eating, cannabis infused fine dining & advice for starting your own biz

Chef Stacey Dougan: Co-Founder of Simply Pure Vegan and IV & Twenty talks plant-based eating, cannabis infused fine dining & advice for starting your own biz